The aims of the campaign are to:
- Promote career opportunities to build a sustainable workforce
- Recruit a more diverse workforce with a particular focus on male applicants and candidates from disadvantaged communities, people from ethnic minorities, and people with disabilities
“The overarching objective is to ensure we can meet current and future service level demands with a diverse healthcare workforce,” the campaign states.
“We are asking pupils one simple question: 'What did you do today?' and revealing the many healthcare roles that they could be doing tomorrow.”